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In this short video, founders Andrew Salisbury and Jon Butcher discuss Purity’s relentless focus on health throughout every step of the production chain. From the beans we select to how the coffee is packaged, no corners are ever cut at the expense of health benefits. This strict adherence to our core standards is what sets Purity apart from any other coffee company in the world.
While there are many coffees produced today which claim to be good for you, the signature process we have developed ensures you’re getting the healthiest coffee available…period. The reason for this is very simple: we optimize for health benefits during every single step of the production process.
We select only the highest-grade organic green coffee beans then laboratory test them to make sure they meet our standard.
We customize our roasts for each lot of green coffee to make certain it contains minimum toxins and maximum health benefits.
We pack our coffee to ensure that Purity retains its health profile and arrives to your door as fresh as the day it was roasted.
Each season we lab test high-altitude, organically grown Arabica beans from farms around the world to determine which coffees meet or exceed Purity’s standards. From Indonesia to Costa Rica, from Ethiopia to Brazil, our mission is to find the highest quality coffee that fit the 5 criteria of our Purity Health Profile.
We estimate less than 1% of coffees worldwide fit all 5 of these…
Organic coffees have been produced by following approved methods of agriculture and handling. These methods integrate cultural, biological, and mechanical practices, including cycling of resources, promoting ecological balance, and conserving biodiversity.
The highest standard of coffee with the least number of defects is classified as “specialty grade” and that is the Purity starting point. Green coffee defects are substandard coffee beans that can occur for a multitude of reasons: Adverse climate conditions, poor agricultural, harvesting and processing practices, and problematic transportation or storage of the coffee. Some of these defects are difficult to avoid, but others can be avoided. Regardless, to get defect-free coffee, most coffee must be sorted, so that whatever defects remain are removed.
For most coffee companies, taste is the main reason for removing certain defects. For Purity, health is the main reason, because some bean defects can lead to microorganisms, toxins like Ochratoxin A, or an uneven roast profile, which can create unwanted PAHs.
Mold and mycotoxins are a serious health concern, with accepted levels for consumption differing from country to country. If mold is present, it can only be eliminated at high roast temperatures. Unfortunately, these high temperatures may increase the formation of acrylamide, or create the carcinogen Polycyclic Aromatic Hydrocarbon and eliminate healthy polyphenols, the chlorogenic acids, in coffee. Therefore, we cannot tolerate mold at any stage. Purity uses a routine developed by leading coffee scientists in Brazil, which confirms that as coffee passes through each step of the supply chain it is free from contamination. We regularly lab test our green beans to ensure that this remains the case.
We not only care about the health of our coffee — we care about the health of the people who produce it and the environment in which it is grown. Sustainable agriculture is “an integrated system of plant and animal production practices that will last over the long term”. These integrated practices include:
Less than 1% of coffees worldwide fit all 5 of these criteria and we search diligently for coffees that do. All Purity Coffee is specialty grade coffee, but not all specialty grade coffee is Purity Coffee.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
If you are pregnant, nursing, taking medication, or have a medical condition, consult your physician before using this product.
The entire contents of this website are based upon the opinions of Peter Osborne, unless otherwise noted. Individual articles are based upon the opinions of the respective author, who retains copyright as marked. The information on this website is not intended to replace a one-on-one relationship with a qualified health care professional and is not intended as medical advice. It is intended as a sharing of knowledge and information from the research and experience of Peter Osborne and his community. Peter Osborne encourages you to make your own health care decisions based upon your research and in partnership with a qualified health care professional.
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