It looks like it may be. Do you have some? The oil is on top and the cream is really hard. You have to warm it and stir it together? I've never heard it called butter, but each company comes up with it's own name.
I just made this cake…it may leave a lot to be desired of with the Chia seeds for eggs! It's pretty dense but most of the coconut flour recipes are. It will be something new to eat and something actually really good for me!